Difference Between Update and Event on Google Business

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 Managing your Google Business Profile effectively is crucial for online visibility and engagement. Here’s a quick guide to understanding the key differences between Updates and Events on Google Business:

Difference Between Update and Event on Google Business


What is a Google Business Profile?

Your Google Business Profile manages how your business appears on Google Search and Maps. It shows essential information like business hours, location, contact details, photos, and customer reviews. Keeping your profile updated with regular content helps maintain visibility and improves local search rankings.

Google Business Updates

Purpose: Share regular announcements, promotions, and general information.

Visibility: Updates are visible for 7 days, making them ideal for short-term news and offers.

Engagement: Can include text, images, and links to engage your audience.

SEO Impact: Regular updates boost your SEO and can drive foot traffic, with 68% of consumers influenced to visit businesses after seeing an update.

Google Business Events

Purpose: Highlight specific, time-bound events like sales, workshops, or product launches.

Visibility: Events have set start and end dates, creating urgency and are more prominently displayed in search results.

Engagement: Provides detailed information (location, time, registration link) and tends to receive 35% more engagement on the event day.

Key Differences

  • Purpose: Updates for ongoing information; Events for time-sensitive occasions.

  • Duration: Updates last 7 days; Events are visible from start to end dates.

  • Content: Updates for general info; Events for specific events.

  • Visibility: Updates in profile posts; Events highlighted in search results.

  • Engagement: Updates for regular interactions; Events drive higher engagement for specific dates.

When to Use Updates and Events

Updates: Use for store hours changes, new products, promotions, and announcements.

Events: Use for grand openings, special sales, webinars, and community events.

SEO Impact

Both updates and events enhance your local SEO by keeping your profile active and relevant. Regular updates and well-promoted events increase visibility and attract more customers.

Conclusion

Utilizing Updates and Events effectively can significantly improve your online presence, engagement, and local search rankings. Updates keep customers informed about ongoing information, while Events highlight key time-sensitive activities.

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